Every now and then, we, as human beings, are used to make a little analysis over our life, and over our possessions. It is in our nature to look also in our left and in our right so that we can see the changes that involves our neighbours as well. In some cases we can look proudly, because we have accomplished everything that they haven’t yet, but in other cases we might be a little disappointed because our results are weaker then theirs.
Now, if you are in the last situation you must not be panicked. There are a lot of solution even in this case. A lot of people are talking about looking at our competitors and adopting their ways or methods. It is correct, we sustain that because the competition is a very important indicator of the market. If your competitors are selling, that means that you can do it as well, especially if you have similar products and services, if not identical.
Well, yes, you can establish a market need based on the competitors result. But also, if you need information really fast, but sure one as well, you can try to make a research work, such as the market research. The market research advantages are that in this way you can find exactly what your clients want. For example, if you are making envelops, you will get in touch with the people who are directly interested in this area. For making such a thing, you must have at your disposal some databases who can contain the names of the people who are in your interest. As well, if you are selling ink, or special printing paper, you should go and find that people who are willing to work with your products, but who did not know them until now.
What are you supposed to do in case of market research? Well it is simple. Buy a complete database and hire an operator. Or be yourself one. So, if you look closely, we did not say pay one hundred people to do this work, and this is an advantage, due to the fact that in this way you will reduce the personnel expenses. One man, one phone, a notebook, and a lot of contacts. A desk from where the questions will gain an answer. Your question. Their needs. Isn’t it much simpler to talk directly to the people, but to show interest to what your competitor have to offer? Isn’t it better for you to offer what you have to your clients without waiting to see the trend?
We find it more useful to appeal to this tool. By now there are a lot of firms, big ones, that had already made that. The communication with the client is very important in our century. We are not talking about products made on large scale but for the ones who are adjusted to the needs of the ones who must put their hand into their pocket and pull out the money. If that is your purpose, to increase the volume of sales, and to determine the people to buy from you, and not from anyone else, you might want to try this experience. It might be more than helpful. It might be a revelation.